Over the last twelve years Robb has been involved in numerous holographic and lenticular installation projects. One of the most innovative was with Soho Hospitality Group in Tokyo and The Rockwell Group, New York who approached Robb to make a unique feature in a top Sushi restaurant within in Nomura Corporations new flagship building in the Roppongi Hills District of Tokyo.

"I saw this as a new opportunity to demonstrate how three dimensional technology can be used within architecture to provide innovative artistic solutions. It was also a unique situation that Rockwell Group approached us before the building of the restaurant had been completed; this allowed him to have more creative input by working alongside architect and award winning designer Niels Guldager."